The Breadth Of Your Content Makes It A Powerful Tool For Engaging Your estonia phone number resource Audience Across Multiple Touchpoints, Developing Relationships, And Motivating Them To Take Action. However, Your Specific Goals Depend On The Nature Of Your Products Or Services, The Purchasing Cycle Of Your Customers, The Relationship You Seek With Your Audience, And Other Factors.
Common Goals And Related Metrics Include: Goal Key Performance Indicator Brand Awareness Site Engagement Engaged Sessions Active Users Average Session Duration Average Time On Page Bounce Rate Views/session Sessions/user Purchase Consideration Returning Visitors Product Page Views Checkout Started Number Of Leads Purchases/conversions Unique Purchases New Customers Evaluate Content & Distributionto Evaluate The Effectiveness Of Your Content In Relation To Its Business Goals, You Need To Evaluate Two Sides Of The Coin—content And Distribution.
