Also, remember SEO best practices: you only have about 160 characters before truncation begins.
This is your chance to further excite a potential reader. Remember: we're talking about a blog post here.
If it were a product or service page, the focus would be special offers or what's really unique about that product or service. For blogs, it's a much harder sell; make those 160 characters count!
Although keywords are not a ranking factor within meta descriptions, still include your target keywords. These will appear in bold in your meta descriptions when a search query occurs for that keyword, attracting even more attention in search engine results pages (SERPs).
4. It does not attract attention with its content
Once your keyword-laden title and meta description grab attention and reward your gambling email list website with a visitor, your writing needs to engage immediately. And we say immediately, as the average attention span of people is now eight seconds.
Once again this is where creativity reigns.
Every writer will have drastically different processes when generating their attention-grabbing lead paragraphs. I use a hybrid of techniques all based on my creative energy at the moment.
Sometimes I write half the blog, then the beginning and conclusion. Other times I'll start with the header and the end, and then fill in. Sometimes I write it from top to bottom; it all depends on the creativity of the moment.
5. It sounds like a robot
The lead is one thing, but so is the rest of the article. Work to continue to entertain and engage your audience from sentence to sentence.
- Board index
- All times are UTC
- Delete cookies
- Contact us