Branding trends for 2019

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In recent years, we have come across many good ideas, interesting projects, many hours of work and good will, established brands that want to improve or brands that do not exist and want a place in the markets. The branding of a company is no longer a digital marketing trend , however, we do not have to abandon it because a brand without a unique visual and verbal identity does not attract the public.

We need to differentiate ourselves from the competition. What worked yesterday doesn't work today. What moves people today may not move them tomorrow. Digital marketing president email list has immediate effects and incorporating branding into our digital strategy can mean achieving profitability in the medium and long term.

Brand management is not just about naming and creating a logo . Through branding, we give personality to our brand with a visual identity and a specific personality to offer a promise to our potential client.

There are different types of branding: personal branding, employee branding and corporate branding.

Branding objectives
Branding allows us to define the unique value proposition or competitive advantage, giving the brand attributes and values. In this way, our brand gains a personality and positions itself as a competitive brand, market-oriented and in line with the marketing and business strategy. All branding efforts are aimed at making our brand stand out and therefore increasing sales.

Branding in 2019
What moves people are their motivations, therefore branding must be built based on motivations to connect the brand with people by creating bonds.

Many companies will begin to develop marketing and communication strategies that go beyond the Purpose, the key question will be: why does the consumer want my product?

In 2019, brands will adopt activist attitudes and behaviors by participating in movements and following social, technological, and economic trends. Corporate branding will be characterized by participating in real experiences, going beyond content. The more personal nature of brands will lead them to appear more imperfect, with fewer demands but much more present. Brands will be present in all areas, at any time and in any place thanks to the increase in distribution channels and the birth of platforms.

Branding is also expected to increase in B2B businesses for 2019 due to the need to compete in a global world with the aim of growing, internationalizing or organizing more efficiently.