This first example does a good job of showing how ecommerce businesses can benefit from a well-designed email newsletter. The template includes several classic elements of an ecommerce email campaign:
Highlighting new products: New products, lithuania mobile phone numbers database seasonal updates, and highlights are all welcome in a newsletter. Its purpose, after all, is to inform subscribers of what’s going on with your business.
Featured products: The spotlight on desserts is a good way to boost an underperforming category.
Customer testimonials: Including customer feedback helps bring in new customers.
Social media call: The prominent invite to follow the brand on Instagram is a nice touch as it helps strengthen the relationship with the customer and prolong the interaction on various channels.
Psst! When starting with your newsletter, don't forget to set up an automated welcome email for new subscribers.
Newsletter template #2
Our next ecommerce newsletter template example takes a slightly different approach by featuring only one product in the email:
email template ecommerce
Speak directly to your subscribers: This email newsletter starts with a personalized greeting and a short note to subscribers. Beginning an email campaign this way helps connect with your subscribers in a more personal way.
Sneak peak: By only spotlighting one product from the new collection, this email campaign sparks interest. Their opening text mentions the collection, with a single featured product following. This strategy can seriously help boost your newsletter’s click through rate.
Social media CTA: Besides selling a product, many ecommerce sites want to promote the lifestyle associated with it. Social media can help a lot so include links to your profiles to grow your brand’s reach.
Blog and content newsletter templates
If you plan to be sharing a lot of content (see our newsletter ideas), you can go minimalist on the visual elements. Design templates that put copy front and center.
Newsletter template #3
Our next template features a local newspaper example. Pay special attention to how the newsletter provides value to readers in a few distinct sections:
