Gartner: “Marketing and sales alignment key for oman whatsapp mobile phone number list the new B2B customer”
In May, the consulting firm Gartner organized an event on how to transform sales areas in the face of the challenge of the new buyer. The alignment of marketing and sales appears to be a key fact in this process . These are the conclusions that reorganize the B2B customer environment.
According to the sales managers interviewed, generating business opportunities and demand is a critical initiative for 2022 and to do so it is necessary to review the role that marketing and sales departments play with regard to the new B2B client.
B2B companies that are leaders in their markets rely on a coordinated, multi-functional account-based marketing (ABM) strategy.
Account-based marketing (ABM) programs led by marketing alone end up failing, missing opportunities to access new customers and grow existing accounts.
It is necessary to deploy a simple account-based sales funnel that takes these three aspects into account:
A well-defined ideal customer profile (ICP).
Tactics that combine digital action with face-to-face action,
and finally, define account-based metrics (opportunity rate, progress through the funnel of target accounts, and return rate).
You can learn more about these conclusions by accessing this press release .
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