We review how Power Electronics in 2005 made the leap from being a distributor to a manufacturer and positioned itself as a benchmark in a market led by large multinationals.
To be successful, it is not strictly necessary to develop innovative qatar whatsapp mobile phone number list business models. It is much more important to have the analytical tools to be able to define a winning strategy.
This is the case of Power Electronics , a company that went from distributing power electronics in Spain to manufacturing for the five continents with a niche strategy based on specialization in applications of high technical difficulty, 24/7 service and immediate delivery.
Now that the company is leading a project for the construction of a Valencian gigafactory of batteries for electric cars and a research center for storage solutions, it is a good time to analyze how it planned its growth strategy at the beginning of the 21st century when it was an SME.
Brief introduction to the company
A fight against giants
The value proposition and the buyer persona
Brief introduction to the company.
Power Electronics is a Valencian industrial company founded in 1987 with the aim of distributing variable speed drives and low-intensity static starters in Spain, and a value proposition based on an offer of technically advanced products, immediately available, for demanding customer segments and a technical service available 24 hours a day.
** A variable speed drive is a device associated with an electric motor with which the rotation speed of the latter can be varied by controlling the input frequency, thus optimizing energy consumption to the needs of each moment.
At the beginning of the 2000s, the company began manufacturing the line of products that it previously distributed, with the consequent change in structure that this entailed . The development of power electronics required a strong investment in R&D and in hardware and software development departments. The internationalization of the company became a strategic objective that would allow it to grow and make the increase in structure profitable, but also to diversify and reduce risk.
