It is very important to build trust between the brand and customers ghana telemarketing over time and it is key to know the meaning of these terms to personalize communication and manage specific actions at each stage of the funnel and optimize an effective marketing strategy.
What is TOFU?
TOFU (Top of the Funnel) marks the beginning of the userjourney in the purchasing process. In this initial phase, potential customers face a challenge or difficulty related to a product and embark on an active search for a solution that fits their particular needs. It is the crucial moment when brands have the opportunity to attract the attention of leads by offering valuable and relevant answers to their concerns.
At this stage, you can capture the attention of your potential customers through a business blog, videos, infographics, and social media posts.
What is MOFU?
During the MOFU phase , the main goal is to present strategically designed content to position your brand as a top choice to meet users’ needs. It is essential to have a deep understanding of your buyer personas’ specific needs, as this will allow you to guide them along the sales funnel and effectively prepare them for the purchasing process. At this midpoint, creating insightful and targeted content becomes the key tool to positively influence user perception and pave the way to a future conversion.
What is BOFU?
BOFU stands for “ Bottom of the Funnel ” and marks the culmination of the conversion funnel, as the potential customer is in the decisive phase. At this critical point, the sales team takes on the responsibility of persuading the customer to make the final decision to purchase the product. It is the culminating moment in which the prior interest is sought to be converted into a concrete action, thus sealing the success of the marketing strategy.
