Let's start with the basics

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how to create facebook pixel
An important stage of any advertising campaign is the analysis of its effectiveness, in particular tracking the target actions of users. There are many analytics tools, for example, Pixel Facebook and Instagram. How it works and what it is for, we will tell you below.


Before we explain how germany cell phone number list to create a Facebook Pixel, let's understand what it is. This tool got its name from its size, which is 1 px. It is a fragment of JavaScript code that contains information about user behavior on the site. It allows you to evaluate the effectiveness of your marketing efforts: see whether the set tasks have been accomplished, and what needs to be changed to achieve the goals.

The key feature of the tool is not only tracking what is happening on the site, but also the ability to optimize advertising as accurately as possible. However, it is not enough to simply insert Facebook Pixel into a web resource. Its true potential is revealed when working with event parameters. Imagine being able to not only know that someone bought your product, but also understand which one, at what price, after viewing which pages and even at what time of day.

A pixel in FB consists of two main parts:

The constant part or the base. It is the same for all pages of the site and is placed in the "header" (before the </head> tag). This part includes the base code, which contains a unique Pixel number (not to be confused with the advertising account ID). Its main task is automatic tracking of page views.
The variable part is responsible for specific events on the site. It is not static and changes depending on what action you need to track. For example, adding a position to favorites or placing an order.
To help you understand the structure of the code, take a look at this diagram:

facebook pixel how to install

What is Facebook Pixel for?
As we have already said, the key task of the tool is to register all events that occur on the site. The data obtained with this service allows you to:

Track conversions. You will be able to analyze the user's path from clicking on an ad to making a conversion. And determine what leads to purchases or other target actions.
Optimize ad impressions. When target actions are registered in the system, Facebook automatically adjusts targeting to show ads to the most interested audience. This improves the distribution of the budget between different advertising campaigns.
Create custom audiences. You will be able to form user segments based on how they behave on the site. And launch personalized advertising messages for different audience segments, thus making the advertising campaign more effective.
In general, you need to install Facebook Pixel in order to make more balanced and appropriate decisions regarding promotion, based on real data about user behavior. In addition, you can provide access to this tool, and work on the project as a team.

Facebook Pixel Creation Algorithm
With all these benefits, you might be wondering where to find a Facebook Pixel. But in reality, you can only create one. The process is quite simple:

1. Go to Facebook Events Manager.

2. Find the Pixels tab in the Measurement & Reporting section and open it.

how to create a pixel on facebook

3. You need the "Create Pixel" button. Click on it.

4. Give the Pixel a name.

5. Specify the address (URL) of your web resource.

6. Select the method by which the code will be installed.

In order for you to be able to collect data, you need to complete the next step, which is to install the Facebook Pixel on your website. There are two ways to do this: manually or using special services (WordPress, Squarespace, Google Tag Manager, etc.). In the second case, the installation will be done automatically.

how to connect facebook pixel

Each option will have its own installation instructions, which you can see after you click on one of the suggested options. Let's look at how to install Facebook Pixel manually.

Manual Pixel Installation
First of all, you need to find the Pixel code and copy it.

where to find facebook pixel

The next step is the following algorithm of actions:

Open the source code of your site in the editor, then find the <head> tag in the HTML code.
Paste the copied Pixel code just before the closing </head> tag. Make sure the code is pasted on all pages of the site.
Set up event tracking. Add the appropriate event code to the appropriate places on the site.
Check in Ads Manager that events are being recorded.
Let's note right away that opening a specific URL can only determine some of the actions that users have performed. Therefore, it is important to set up events. There are 17 of them, and each of them is accompanied by installation instructions. Once you open it, you can copy the necessary code.

Instagram Facebook Pixel

An easier way to connect Facebook Pixel is to use Google Tag Manager. We will tell you more about this below.

How to work with Pixel
Now that you know how to create a FB Pixel, let's look at how it helps optimize your sales funnel. We'll use 3 standard events:

ViewContent — the user viewed the product;
AddToCart — the product has been added to the cart;
Purchase — a purchase has been made.
We create separate audience segments for each event. And set up targeted advertising campaigns to increase the effectiveness of each ad. We also use remarketing strategies:

ViewContent — we remind those who left without making a purchase about the product;
AddToCart - encourages those who left the product in the cart to complete the purchase;
Purchase — exclude from general campaigns, use to create similar audiences (look-alikes).
This way we get the most personalized advertising and increase conversion at every stage of the sales funnel.

How to Create Custom Audiences
Sometimes the default Facebook settings are not enough for your purposes. But you can create your own events and audiences. To do this, you will need to follow a few simple steps:

Find the Audiences section in the Ad Placement menu.
is it possible to install a pixel on instagram

Click on Create Audience and then Custom Audience.
facebook pixel on instagram

In the new window, select "Website Traffic". Here you will have access to audience settings based on visits to your website.
how to install pixel in instagram

There are different ways to form audiences. Let's look at the key categories:

All Site Visitors: This category includes everyone who visited your site in the last 1-180 days. It is useful for general remarketing.
Visitors to specific pages. This category consists of people who visited specific pages on your site. Great for targeting people interested in specific products or services.
Sorting by time on site. This way you can identify visitors who have spent more time on your site than the average user.
Events. Generated based on actions that users perform on the site.
We are interested in the last option. To create a custom audience, select the desired event from the list, then specify its parameters (for example, purchase price or product name). This process is similar to creating customized conversions. Therefore, if you have already worked with them, you should not have any difficulties.