Why Marketing is Necessary

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What is content marketing? Explaining the advantages, disadvantages and methods!
2023-01-17 16:01
marketing





In recent years, an saudi arabia cell phone number list increasing number of companies have adopted content marketing .

With the cost of web advertising rising, are there any benefits to adopting content marketing? In addition to the disadvantages, we will explain in detail from practical methods to success stories.



Table of Contents [Hide]

1. What is Content Marketing?
2. Why marketing is needed
3. Benefits of Content Marketing
4. Disadvantages of Content Marketing
5. How to implement content marketing
6. Content marketing techniques
7. Content Marketing Success Stories
8. Scale up your business by making full use of content marketing!
9. Summary


What is Content Marketing?


Content marketing is a strategic marketing technique that aims to encourage users to become fans by providing them with valuable information, leading to purchases .

As social media has become more and more popular in recent years, the number of companies adopting content marketing has been increasing.

We will explain what content marketing is by giving some examples.



A marketing technique that will generate medium- to long-term profits rather than temporary profits
To help you imagine this marketing technique, let's give you an example of a user who started to become interested in plastic models.


Cognition
[Plastic models recommended for beginners]
Blogs of exemplary stores are displayed at the top of the rankings
Becoming a fan
Tools needed for making plastic models, how to choose them, and how to paint them
→ Useful information for beginners
→ Become a fan of the model store
purchase
Buy a plastic model from a model store
If you have just started content marketing, sending out information a few times may not lead to a purchase.

Content marketing is a method of building trust by continually providing useful information and encouraging purchasing in the medium to long term .



BOXIL is a SaaS listing platform


The challenges facing SaaS marketers in generating leads are:

You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.

With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.








Now let's talk about why content marketing is necessary.



The limitations of "sales-style" marketing
Before the Internet became widespread in society, users had limited means of actively obtaining information, so they had no choice but to accept "hard sell" marketing techniques .

However, in today's information society, users can now search for the information they want to know on Google, watch the videos they want to see on YouTube, and skip advertisements, which are the epitome of "sales-driven" marketing, if they feel they are unnecessary.

Content marketing has become a focus of attention as users are increasingly paying attention to information that is not useful to them.



Google's ranking criteria and SEO
Content SEO , a type of content marketing , became a trend when changes in Google's algorithm led to high-quality articles ranking higher.

In the past, sites that were overly populated with search terms tended to rank highly in Google searches.

However, after the Panda and Penguin updates to the search algorithm, sites that are not valuable to users and are inconvenient are now being penalized and their rankings lowered.

Content marketing is a method of providing attractive information to users , so it is also effective in successfully ranking high in search results.

By the way, the names of the updates "Panda" and "Penguin" come from the idea of ​​"clearly determining whether a site is good or bad."




New consumer behavior "ZMOT"
ZMOT (Zero Moment of Truth) is a concept proposed by Google in 2011, which asserts that customers have already decided what they want to purchase before they even visit a store.

Before actually experiencing a service or product, users check information, reviews, and word of mouth on the Internet to decide whether or not to purchase.

The key to success is whether or not your content is appealing to users when they are searching, so content marketing is becoming increasingly important .



Rising internet advertising costs
As demand for internet advertising increases and prices soar, "hard sell" marketing has become less cost-effective.

In order to reduce fixed advertising costs, more and more companies are turning to content marketing, which can attract customers in the medium to long term .



Benefits of Content Marketing


Here are three benefits of content marketing:



Expanding contact with potential customers
Potential customers are customers who have a need in a particular genre but are not aware of specific services.

The shortcut to success is to use content marketing to connect with potential customers and raise awareness of your company's services and products .

Continuing to provide useful information to potential customers through blogs and social media and building better relationships will lead to increased purchasing desire.



Gain insight into potential customers
Insights are latent needs that potential customers themselves may not even be aware of.

Content marketing makes it possible to analyze insights by accumulating potential customer access routes and search terms, and then create a cycle of disseminating even more useful content .