The effectiveness of web advertising is declining

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Currently, owned media is being adopted and practiced by many companies as an efficient way to attract customers, and has achieved great results. From here, we will explain why attracting customers through owned media is attracting attention and some success stories.



Because SNS is widespread


With the rapid spread spain cell phone number list of smartphones, the number of users of social networking sites such as Twitter, Instagram, and Facebook has also increased dramatically. The information dissemination capabilities of social networking sites have come to be used extensively in marketing activities.

On SNS, users who have actually used a company's products or services become the information providers, and real, useful content is reflected. The benefits of real, useful content from users are that it creates a great advertising effect, increases awareness, and has a tremendous effect on attracting customers. Recently, there has been a trend for more companies to update their owned media in conjunction with SNS, and they are successfully attracting customers by disseminating a lot of useful information.






With the explosive spread of smartphones and iPhones, the number of online shopping transactions has also rapidly increased. In the past, web advertising was extremely effective in accommodating the increase in the number of online shopping transactions, but now many people are saying that there is too much unnecessary advertising.

As a result, the effectiveness of web advertising in attracting customers is currently on the decline, while owned media that attracts user access is gaining attention.





Three benefits of using owned media to attract customers


If a company uses owned media, it can attract customers efficiently and achieve high sales results. From here, we will introduce three benefits of using owned media to attract customers.



Increase your company's awareness and brand power


Regular web advertising can be used to advertise your company's brand and increase awareness, but in many cases the posting period is limited, so you cannot fully brand your business or attract customers.

On the other hand, the advantage of producing and distributing useful content on unlimited owned media is that it allows users looking for information to learn more about your company, while also increasing awareness, brand power, and ability to attract customers.



Reduce advertising costs


Advertising operations incur costs regardless of the method or method used. For example, when using advertising, you can expect purchases and customer acquisition from viewers during the advertising operation, but once the operation is stopped, viewers will stop purchasing.

On the other hand, if you can create high-quality content with your owned media and improve your search ranking, you can secure active search users without spending on advertising, which can lead to attracting customers.