Thanks to consistency in branding, design, and advertising, virtually anyone in the world today recognizes the Nike swoosh without a second thought. That’s what email branding is all about – creating emails that are consistent with the company’s image and recognizable.
How to improve brand image through email?
Email is one of the main gateways for potential customers to enter your finland telemarketing list company, so you must take care of your corporate image so that it reflects the values you want to convey with your brand .
No one likes to receive a poorly written and confusing text. On the other hand, a clear and concise text that captures the reader's attention ignites the desire to take the action you have planned.
Furthermore, the image you present in your emails is not only aesthetic, but also communicates professionalism and trust. It is an essential part of your company's identity and how potential customers perceive you. Therefore, make sure your emails are well-written, visually appealing, and aligned with the image you want to project.
What writing mistakes should you avoid?
1.- Disconnect between what you are talking about and what you are offering
Lack of coherence between what you say and what you deliver can confuse your recipients and render your message ineffective.
2.- The wrong tone of voice
If your tone is too formal in a situation that calls for a more friendly approach, or vice versa, you're likely not connecting with your audience the way you want.
3.- Use the passive voice when you can use the active voice
The active voice is more direct and is often preferred when you want your message to be clear and concise. The passive voice, on the other hand, tends to be less direct and can create ambiguity.
4.- Sentences with many words
If your sentences are long and contain many unnecessary words, you can overwhelm your recipients and make it difficult to understand your message.
5.- Too many modifiers or intensifiers
Instead of flooding your email with words like “very,” “absolutely,” or “incredibly,” focus on communicating your ideas in a strong, supported manner. Moderate use of these elements can be effective, but too much can dilute the message you’re trying to convey.
Tips to improve your image through your emails
Instead, to present a good image to your clients, you should follow these suggestions:
Follow the four C's rule: clear, concise, convincing and credible.
Keep the focus on the problem you are solving for your audience.
Incorporate negative calls to action to create urgency.
Use your brand's tone of voice.
At PGR Marketing & Tecnología, as experts in Digi
