In order to convince potential companies in the B2B sector,

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It is important that they are willing to get in touch with a company offering the product and exchange data. To do this, the company offering the product must understand the needs of the so-called prospects or anonymous interested parties (visitors to the website) precisely, offer content for all phases of the customer journey and establish itself as an expert.

This is the only way the B2B company gambling data greece offering the product can provide the right arguments to convince potential customers of its content.

A prospective customer becomes a lead when he or she is so convinced by the content that he or she wants to receive further content in exchange for his or her data.

In this step, a lead is considered to have a casual interest in the company offering the offer. A company therefore accompanies visitors to the company website from prospect to lead, marketing qualified lead, sales qualified lead, opportunity and finally customer.

You can find a detailed overview of all steps of customer development in this blog article: The Lead Nurturing Process Simply Explained