Email personalization examples
Birthday Email
A happy birthday email personalization example. This shows an email with a pink background and an image of an envelope opening with sparkles saying "a gift for you".
Our first personalized email comes from Front Door Fashion. This newsletter is a great example of using personalization to send your customers birthday emails.
As you’ll see in more Brevo customer examples to come, the funny-looking code is where the actual personalization is. This is what your personalized emails will look like in the drag-and-drop editor. When they land in your customers’ inboxes, those fields will show whatever attributes you select for them.
Let’s say your name is Rachel. When you open this email, united arab emirates mobile phone numbers database the headline would read, “Happy Birthday, Rachel!”
Birthday emails are great for connecting with your customers on an individual basis. Even better, it’s the perfect opportunity to offer them personalized discounts,
Birthdays are always a great reason to make a purchase, so offering your customers some extra incentive can really pay off.
Countdown function
Personalized email marketing campaign for $100 dollars off of twelve wines.
Our next example of a personalized email comes from Wine Awesomeness. In this newsletter, the personalization is a bit harder to spot.
Wine Awesomeness sent this campaign using Brevo’s send time optimization feature. This means that individual emails are sent at different times during a 24-hour period to land in your subscribers’ inboxes at whatever time is best for them based on previous engagement data.
Because of this, Wine Awesomeness used the personalized countdown feature to be able to tell each of their subscribers the accurate end time for this 48-hour flash sale.
Dynamic content like this may seem complex. Don’t worry, though – Brevo makes features like this easy to use. An easy way to start is by using one of our free email templates, and then using automation and email personalization features to make it your own.
Abandoned cart
Email personalization examples for a backpack company. It shows a man tossing his backpack in a car and says "Going. Gone."
Source
This Cotopaxi email is a great example of using email personalization to send abandoned cart notifications.
