How to Avoid Spam Filters in Email Marketing

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A. Launch a productwith countless product launches bombarding buyers on what feels like a weekly, if not daily basis, one would imagine that those brands are doing their best to differentiate themselves from their competitors. But opening any recent product launch email suggests otherwise. Generic, unimaginative, and rarely enticing, many emails leave little to the imagination. And those that do, fail to get the buyer to take any action. One online retailer that does distinguish itself, fortunately, is huckberry. Huckberry product launch email copy email marketing for ecommercegoing beyond general announcement and uninspired imagery, huckberry leverages benefit-driven copy to invite readers to click through and learn more.

Adding a backstory to a product launch calls for greater effort, of argentina phone number material course. But given so few companies leverage good storytelling, it’s an effort worth prioritizing.B. Promote a seasonal salecountless factors go into influencing a product’s revenue performance. But one that’s often overlooked is seasonality. Take a recent email we got from luggage retailer, away:away seasonal sale email copy email marketing for ecommerceknowing the demand for their products is likely to spike before prospects go away on their summer vacation, away invites readers to “seize the season,” and “explore the collection” before vacating.



Of course, that’s not to say away, nor you, for that matter, can’t market your products off-season. But it is something to keep in mind when scheduling promotional emails.C. Email with a reasonshoppers are cautious when it comes to buying discounted offers. But they’re especially cautious when a product is discounted without a reason. Failing to justify a promotion, be it due to launching a new product or clearing out last season’s bestsellers, leaves prospects to jump to their own conclusions. And that’s never a good thing.