For some time now, brands have begun to use messaging applications to execute conversational commerce strategies , understood as experiences created in messaging channels in order to interact with customers throughout the sales funnel, driving the purchase of products and/or services within the same application, creating warmer and more pleasant relationships.
Of course, this trend responds to the demands of the modern consumer, who is increasingly cyprus whatsapp number data 5 million informed, aware of their needs and inclined towards interactive and personalized shopping experiences .
In this context, messaging features aimed at facilitating conversational commerce , and one of the most impactful has been the shopping cart, along with the possibility of paying within the same application easily and quickly.
A tool that promotes conversational commerce
A clear example of the above is WhatsApp. In December 2020, it added shopping carts to its platform . This has allowed companies to offer a better experience to their customers, as it facilitates online transactions , within the framework of conversational experiences.
So, once a customer contacts your company through WhatsApp, they only have to add the products they are interested in to the shopping cart and manage the payment, with the possibility of doing so within the same platform .
