5 stages of consumer awareness

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3 - 5 stages of making a purchase decision on a website that no one will tell you about

At the first stage, the consumer is not aware of the problem. At the second, he gains knowledge about the problem, but he does not know how to solve it. At the third, the consumer knows about the problem and ways to solve it, but has not decided with which product to do it. At the fourth stage, the consumer is aware of all the previous levels, but does not know where to buy the product specifically. At the fifth, he is fully informed and ready to make a purchase.

Let's analyze all the stages in detail.

Stage 1. No awareness of the problem
4 - 5 stages of making a purchase decision on a website that no one will tell you about

At this stage, the person usually does not take any action at all. The moment of transition thailand rcs data occurs when the person becomes aware of the existence of a problem.

Stage features

1. There is a problem, but the consumer does not know about it. Until a person understands that he has a problem and your product or service can solve it, you will not be able to sell anything. From your side, this will look like "evaporating" an unnecessary product.