Turning Cold Leads into Hot Prospects

[Noyonhasan574]

We use multiple data points to evaluate the success of our inbound and outbound programs. Each key performance indicator helps us understand what is happening in real time. Accurate, timely data is critical to making informed business decisions. Conversely, we know that any data other than high-quality and accurate data hinders our team’s ability to achieve client goals. Therefore, we pride ourselves on the accuracy and quality of the data we report. Read: Lessons Learned Building Reports in Tableau Key Reporting Metrics for Outsourced Telemarketing While every call center has its own way of measuring performance, there are common standards for metrics and KPIs in the call center industry.

Generally speaking, the key outbound telemarketing armenia phone number resources metrics to measure and report on are: Sales Rejections Contacts: Sales + Rejections (or Positive Outcomes + Negative Outcomes; excluding Infeasible/Invalid) Sales per Hour (sph) Sales per Hour Conversion %: Sales divided by finalized contacts List Yield %: Sales divided by total final list size List Penetration %: Final records divided by total list size Call Disposition Details: The results of phone calls tell us what happened . For example, Not Interested, For Sale, or Wrong Number are typical disposition codes. See our glossary for a complete list of definitions and common language used in outsourced telemarketing.



These metrics are critical for analyzing the overall health and performance of your program. Additionally, using standardized reporting templates (such as outbound marketing reports) can be helpful to both project managers and clients. Each of them can view it and see how their marketing plans are progressing. With such reports, they can better develop sales strategies and make decisions about their campaigns. Additionally, if there are issues with program performance, the report can identify at a glance where to begin addressing those challenges.