Consume content faster
In today’s fast-paced information world, AI’s ability to summarize and analyze text is invaluable. This allows for faster content assimilation and more effective decision-making.
Real-life example: When a digital marketer receives a long ticket about a conflicting project situation with many people and threads involved, AI can quickly generate a concise summary. This allows the specialist to quickly understand the problem and take appropriate action.
Advanced use of sheets
AI can handle the creation of scripts that streamline work with spreadsheets, which is especially useful in the analysis of large data sets.
Real-life example: When a digital marketer regularly works with large data sets of similar structure, AI can help create an AppsScript for Google Sheets. Such a script can automatically clean the data, process it and even draw conclusions, which significantly improves the work.
Faster customer communication
AI can significantly speed up and facilitate malaysia mobile phone number communication with customers by offering ready-made response proposals that can be tailored to individual needs.
Real-life example: Freshdesk, using ChatGPT, provides AI integration with customer email correspondence. The system, knowing the context of the correspondence, can propose a response, which is then personalized by the specialist.
Content plan creation simplified
Planning marketing content can be complicated, but AI has the power to speed up and streamline the process.
Real-life example: An SEO specialist planning content for a blog can use AI to analyze the history of previous content and determine directions for development. ChatGPT, after reviewing the content and goals of the project, is able to propose a coherent and relevant content plan.
More effective matching of actions to user intentions
AI can help classify keywords according to their intent, allowing you to better tailor your marketing content to meet user needs.
Real-life example: In an e-commerce project where an SEO specialist is dealing with hundreds of keywords, AI can quickly classify them as “informational” or “transactional.” This allows for the creation of tailored content, such as PDF guides for newsletters or product rankings on a blog.
Develop research hypotheses faster and more accurately
AI can spot anomalies in data and suggest hypotheses that help optimize UX and conduct effective A/B testing.
Real-life example: VWO’s AI-based tool can propose research hypotheses to analyze user behavior on a website. This allows the UX specialist to focus on setting up the most effective A/B tests without wasting time on manual data analysis.
AI in digital marketing is no longer a novelty, but a permanent element that continues to bring added value. Specialists, using AI, can not only increase the efficiency of their work, but also create more personalized and effective marketing strategies. This shows that the adaptation and use of AI in everyday work is no longer an option, but a necessity for anyone who wants to be at the forefront of the digital marketing industry.
