Reel in last-minute shoppers with email automation. Create an automated sequence to target non-buyers with a ‘Buy a gift card’ campaign the day before Father’s Day.
Dollar shave club email example Father's Day gift cards
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8. Father’s Day newsletter — Beardbrand
It doesn’t have to be all ‘sell, sell, sell’ in email marketing. You can also use your Father’s Day email to tell a story or share a message that showcases your values and appeals to your audience’s emotions.
If your audience is mostly dads, why not just wish them a happy Father’s Day? If it fits your tone of voice, throw in a light-hearted dad joke as well.
Beardbrand does exactly that with the subject line ‘ oman telephone number data Shoutout to all the Dads’.
Beardbrand newsletter example for Father's Day
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Apart from having a killer subject line, an effective Father’s Day email depends largely on the email design. Here’s a design checklist to help you get it right:
Use plenty of blank space so your Father’s Day gift guide doesn’t look cluttered or overwhelming
Always use high-quality images (more tips in our guide to newsletter images)
Make sure your branding and logo is still easily recognized amid all the other design elements
Highlight CTA buttons with colors that stand out
Consider using dad-friendly emojis to stay on theme
Use an email template
If you’re a beginner email marketer, a drag-and-drop email builder is your best bet for headache-free email design. Drag and drop the content blocks you want onto the email body. Or simply customize an email template to speed things up. No coding required.
Here’s a ready template by Brevo you can use for free — just add your branding and content, and send! It’s perfectly optimized for mobile.
Example of email template for Father's Day campaign
Related: 15 Email Design Best Practices
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