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Ecommerce is the trend of the present
Over the past 7 years, the number of people who buy online has increased by 61%. In 2014, it was 1.32 billion people, and in 2021 it was 2.14 billion.
How many users buy online 2022
According to statistics, there are 7.87 billion people living in the world , based on this, already 27.2% of the planet's population makes purchases online.
Why online shopping is in demand
Globalwebindex conducted a survey among tens of thousands of respondents and identified a number of reasons why consumers choose to shop in online stores:
Reasons Why Users Buy Online 2022
The most common responses were:
"free shipping" in 53% of cases
"availability of discounts" 41%
"reviews from other buyers" 35%.
Consumers find online stores more attractive due to new opportunities. For example, when you go to an offline store, you will not be able to get real customer reviews about the product, but in an online store they are available in the public domain.
If you are an online store owner or just want to create one, pay attention to these reasons. Add them to the list of available opportunities for buyers and see your business grow.
How much income does one online shopper bring in?
Very interesting statistics that show how much one buyer will bring to a business on average, by country .
How much money does one client bring in different countries 2022
The largest income comes from a client from the USA, $1,804, while a client from Russia only brings in $396. This is the rating of the top 10 countries, followed by dozens of others.
How the pandemic has affected consumer spending in retail
In February 2021, statistics were collected in the United States that showed which product categories saw sales growth and which were failing .
What product categories are popular during the pandemic in 2022
The first places are occupied by essential goods:
food products (17%);
household goods (4%);
pet products (2%).
The categories of fuel, household goods and ivory coast phone number library medical products showed a slight increase of 1%.
And then there was a drop in sales in the following product categories: tobacco products (-3%), takeaway and delivery food (-10%), toys (-15%), beauty (-21%), electronics (-30%), jewelry (-35%) and accessories (-35%).
Brief conclusion: essential goods will always be bought. This statistic does not mean that other categories of goods or services are not relevant. It is just that the amount of money spent on them is lower than on others.
How consumer behavior has changed during the pandemic
If we briefly summarize the statistics and data from different sources, we can identify three main facts:
Consumers have started shopping online for health and hygiene products, as well as household essentials.
Customers have become concerned about the convenience and speed of the website where they make purchases.
The future lies in the connection between offline points of sale and online stores.
New items for purchase
Previously, we all went to stores to buy the goods we needed. On the Internet, we bought those things that were not available in local stores or were cheaper there. With the pandemic, everything has changed. Now we buy on the Internet for other reasons:
Less interaction with people who may be sick
You can order everything you need at once and avoid going to the shops several times a week
It's cheaper and faster
Convenience of the site for the buyer
In offline stores, customers were provided with conveniences: air conditioning, comfortable seating areas, and the opportunity to have a cup of coffee. But most businesses that have moved online have forgotten about the conveniences on their website. It is still important for the customer to be comfortable on the site and make purchases.
