Shoppable elements can be embedded in articles, videos, photos on the website — there are many options. The main task for a brand is to create content that will attract users and motivate them to buy. To do this, you need to master storytelling tools, say Google experts. It is equally important, in their opinion, to clearly define the values and key goal of your business and convey them at every level of communication with the client. Google cites Sephora and Zara as examples — their values are clearly expressed and help them stand out from other companies.
We studied the opinions of other experts on new digital trends jamaica phone number library and selected the most interesting ones for small businesses.
Content
1. Trends in SMM
A new feature is expected in Instagram in 2022 — paid subscriptions. It will allow content creators to publish exclusive stories, for which users will have to pay. The cost, according to TechCrunch, ranges from $0.99 to $4.99. Twitter is also introducing a similar feature.
Example of a post with shoppable content on Instagram
Instagram is also boosting its online sales potential. In many countries, its feed has already changed, and instead of the notification button (the one that looks like a heart), users see a “Shop” tab. It allows you to browse and buy products directly from the social network. Soon, it will also show customer reviews. What does this mean? It means it’s time to think about setting up Shopping Tags, if you haven’t done so yet.
Another important SMM trend is the growing demand for support in social networks. It was there before: back in 2019, a Nielsen survey found that 56% of users prefer to write to a manager rather than call. The pandemic further strengthens this trend. In the context of constant lockdowns, companies' work schedules are disrupted, as a result, it is more difficult for a client to get through and get advice. Support via social networks helps solve this problem with benefits for all parties involved. But it is important to consider: today, customers expect not only the presence of support in social networks, but also a quick response from it. According to Convince & Convert, 42% of consumers want to receive answers to their inquiries within an hour, and 24% - within half an hour.
2. Content Marketing
In the article "Blog in the era of video content and social networks. Is it worth creating?" we wrote that corporate blogs are transforming into corporate media. So this trend, in our opinion, will gain momentum. And Konstantin Rudnev, editor of the blog of the well-known service SMMPlanner, is sure that corporate blogs will go even further and start introducing paid subscriptions. A striking example is the recently launched publication with paid access "Journalus" from Lebedev Studio.
Rudnev also expects that in 2022, the approach to promoting blogs that Lifehacker Podcast is already using will likely become widely popular. Despite the word “podcast” in the title, the project itself is just an audio dubbing of articles posted on the Lifehacker website, and nothing more. But it works! Lifehacker Podcast is among the best in the Society and Culture category on Apple Podcasts.
The most popular content format in 2022 will be short videos, all thanks to the increased popularity of TikTok. This social network, by the way, is called one of the main sources of traffic in the near future. In 2020-2021, it introduced a lot of new features for business, in particular advertising tools and support for content authors. But there is still little advertising launched on Tik
