In order to invest serenely in a communication channel, you can train yourself on the subject. You can read blog articles, listen to podcasts, follow training courses or join Morphose, my group coaching to learn how to create relevant content that attracts the right customers.
The most important thing is that you are proactive about the concepts you integrate . Your results will not change without you taking action. My best advice: go for it. Try, analyze and start again. It is by doing that we learn.
Don't be afraid to be yourself
In content creation ( and entrepreneurship in general ), we have one enemy: fear. This vicious feeling can arrive at any time and manifest itself in many forms. However, our fears push us to do one thing: hide .
We are afraid of what others will think, so we don't take risks. We are afraid of being judged, so we are not going to speak out on this subject that is close to our hearts. We are afraid of being illegitimate in talking about our work, so we keep quiet and let others speak for us.
It's time to stop!
You have a voice. You belong . You are unique and amazing. Don't you think it's time the rest of the world knew that?
You don’t need your content to be perfect . It just has to come canada whatsapp from your heart and represent you. Be yourself. There is no better strategy than this. Imitating others will not make you the entrepreneur you aspire to be. Get inspired but let your uniqueness speak . Show yourself as you are, with your qualities and your flaws. I promise, being vulnerable does not make you a bad professional. On the other hand, it will touch your community and create stronger bonds.
Don't neglect your regularity
To improve your content creation, you need to publish regularly. Without it, even the best communication strategy will have no impact.
Be careful, being regular does not mean that you have to create content every day of the week on all your communication channels . It means that you have to follow a publication rhythm that suits you and that you will be able to maintain in the long term.
Producing content is not your main activity. And there is no way it should take up all your energy and mental space! You need it for your core business. So, be honest with yourself and answer this question: how many hours per week can you devote to your content creation?
Depending on your answer, you will be able to assess the number of publications you can produce. Above all, you will know where to put the most of your efforts : in the channel that works best for your business.
Of course, to maintain your regularity, you will have to be disciplined and plan your creation . Each month, take the time to prepare your editorial calendar. And each week, block out a slot dedicated to your content production. Set up a routine so that it becomes a habit. You will see, the more you do this exercise, the easier it will become to create content.
We work on all of this together in Morphose because finding your rhythm is an integral part of your content marketing strategy.
