Luckily, the image contains a “View Products” tag , which takes you to a produc all india whatsapp number list page with pricing and details about the sweater.
You select your size, press “Buy Now” and, in a few clicks, complete your purchase in the app.
And without wasting any time, you go straight back to scrolling through your feed.
You may or may not know it, but you just experienced social commerce .
Want to learn more? Check out our Marketplace Agency ’s social commerce guide in Montreal.
Social Commerce: Definition
For e-commerce businesses, social media is a valuable resource. 58% of the world's population uses social media, with the majority of us logging in for at least 2.5 hours a day.
With numbers like these, social media marketing has huge ROI potential. However, driving sales on social media always comes with its challenges—one being getting your followers to leave a social media app and make a purchase on your online store.
That might not be such a challenge anymore, thanks to a fast-growing e-commerce trend: social commerce .
Social commerce is a cross between e-commerce and social media . Social commerce is a segment of e-commerce in which merchants sell products directly through social media platforms, allowing potential customers to interact with brands, browse products, and make purchases.
Unlike social media marketing, social commerce offers customers the option to pay directly from social platforms. Or, in some cases, the social platform may contain links to the product page where the customer can also complete their purchase.
The 5Cs of Social Commerce
The WFA (World Federation of Advertising) has identified 5 key areas for developing a social commerce strategy that not only sells, but also helps build the brand.
Content : Create specific content adapted to the platform codes to communicate about a product and its advantages
Consumers : Take into account consumer needs, opinions and feedback. This allows you to improve your offer, price, packaging, size and conditions of sale.
Convenience : Think about the customer experience, so that it is as smooth and pleasant as possible for the consumer: delivery times, payment facilities, clear and visible information, transparency.
Conversation : Learn from conversations between consumers in the comments. It’s also worth building a network of influencers and ambassadors to endorse and explain your products on your behalf. Unsurprisingly, brands have a handful of influencers that they continue to work with over the long term and who serve as an extension of their marketing department.
Commerce : Staying merchants: keeping prices competitive, working on a commercial action plan adapted to the platform to convert awareness into demand during key seasonal periods (like the end-of-year holidays!).
What are the benefits of social commerce for your business?
Less friction in the purchasing process
In e-commerce, social media is used to drive traffic to an online store where users can purchase. While this model can work, the main deterrent is the friction it creates in the purchasing process .
With many features on platforms like the buy button and in-app checkout, social commerce helps remove unnecessary steps from the purchasing process . With every additional step in the sales funnel, users have a chance to decide that the process is no longer worth it.
But when you use social commerce tools within a social media platform, you significantly reduce that friction. Users who stumble upon your content already have everything they need in front of them to make a purchase. Buying from you becomes almost as easy as hitting “like” or “subscribe.”
Benefit from Social Media Engagement While You Sell
A good social media marketing plan should fulfill the simultaneous goals of finding new audiences and maintaining good relationships with existing ones.
When you use social commerce, you can engage with both of these audiences simultaneously . Messages meant to create brand awareness can also provide purchase options for others who are in the consideration phase.
And here’s a little bonus! Users can fall into the marketing funnel a little faster than usual. With awareness , consideration , and conversion happening in the same place, users who are just discovering your brand can have all the information they need to decide that your product is worth buying, and the features they need to do so.
