Performance Standards

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After identifying your goals, you’ll need to define what success looks like. If your goal is to leverage email and SMS, how many subscribers should you expect to get over the next month or year? Also, what kind of metrics and milestones help you measure the success of your email and SMS campaigns?

Often, these performance standards are best expressed in marketing key performance indicators, or KPIs.

Establishing clear marketing KPIs is almost as important to knowing your audience. Your KPIs are critical for helping you know which marketing platforms you will need. Your KPIs should refer to specific performance metrics that you won’t be able to access without the right tools.

Budget and Resources
There are digital marketing solutions for every type of ecommerce israel phone data budget. Establishing the budget ahead of time will ensure that you don’t commit to an expense that you can’t sustain.

That said, you don’t want to go cheap on a tool that promises to deliver a high ROI. With the money and personnel you have at your disposal, you want to invest in the technology that will give you the best “bang for your buck.”

Timeline
Most ecommerce digital marketing tools involve user onboarding and integrations. To help your SaaS providers set you up for success, you’ll need to have an ideal timeline for rolling out your marketing tech stack.