57% of French companies admitted to having used this particular form of collaborator at least once in 2021 (source: Le Point) .
And they are right! Hiring a freelance web editor rather than a permanent contract means giving yourself the means to remain dynamic and innovative .
However, it is not a question of outsourcing everything without saudi arabia whatsapp asking questions. I will explain to you when it is wise to call on a web editor .
Need help?
When to call on a web editor? To compensate for a lack of internal skills
Web writing requires real skills, particularly in the field of natural referencing, SEO techniques and marketing . You may have already tried without much success or it is frankly not your thing. It is quite normal that you do not have all the skills required to be able to write blog articles, site pages or newsletters!
Like all digital-related professions, this requires significant monitoring to keep informed of the latest algorithm updates and the latest trends.
And then not everyone knows how to write for the web ! Everyone has their own skills and their own job You can focus on your core business, on what makes you tick and entrust the rest to a web writer. Your business will gain visibility , your brand image will be consistent and you will relieve yourself of a good dose of hair pulling.
If you don't need SEO writing and you have the time to do the writing yourself, at least hire a proofreader to make sure your writing is free of spelling and syntax errors. Or train yourself to understand the basics of web writing and be independent.
Call a web editor if you have an urgent need
SEO is worked on from the design of the site: web writing only accounts for 30% (approximately) in natural referencing.
You need to launch your e-commerce site quickly and you honestly have bigger things to worry about than writing the site pages and product sheets !
Call on a web writing expert who can handle your request quickly, if he does not have other urgent missions at the same time. And even if he cannot respond to your request, he should be able to recommend another web writer who can assist you.
According to the Gartner study, recruiting a freelancer only takes 6 days, compared to 6 to 9 months for an employee.
You have a one-off need for web writing
Web writing works better in the long term for several reasons:
