url structure, to understand how the site pages are organized.
Quality and relevance of the content, to identify what needs to be migrated.
SEO analysis (on-page), to evaluate visibility in search engines and plan actions.
Technical SEO analysis, to identify current problems on the website and bring them solved to the new one.
Server and cms technology, to understand current limitations.
2. Definition of objectives: what do you want to ukraine mobile phone number achieve with the migration?
The objectives of a migration must be clearly defined. They can be varied, such as improving the bounce rate, increasing user retention, increasing the site's loading speed or improving organic positioning.
By having specific objectives, a migration plan can be designed that not only transfers existing information, but also optimizes it.
3.selection of the new platform: consider the technical and functional requirements.
Choosing the new platform is crucial and depends on the technical and functional requirements of the business. Consider the ease of use of the CMS, the SEO capabilities it offers, the customization options, and the ability to scale as the business grows. The selection will directly impact future content management and user experience.
4.creation of a detailed plan: deadlines, responsible parties, tasks, etc.
A detailed plan is the backbone of a successful migration. It is essential to establish:
important deadlines, to ensure orderly progress and avoid prolonged service interruptions.
Responsible for each area of the migration, ensuring that all elements of the site are covered.
Specific tasks and steps to follow to avoid the loss of critical information or errors in the migration.
A well-structured plan is a sign of a migration that respects the user's original search intent and preserves the valuable organic traffic that the site receives. A carefully planned migration minimizes risks and ensures a smooth transition to a new stage in the company's online presence.
"everything comes to an end" astronauts migrating from earth to an unidentified planet. Polished by dall·e 3.
Running the migration
Once we are clear that a web migration is required, the execution comes. This process can be complex and needs careful planning.
Development of the new site: design, development and testing
The first step in executing a web migration is to develop the new site. This involves creating a design that responds to the current needs and preferences of users, as well as developing and programming the site's functionalities.
