As you have already seen in the examples, email automation is a way to send sequences of emails to your contacts , with specific time intervals between each one, or (as in the case of e-commerce) to send transactional and order confirmation emails automatically , once an action has been completed within the online shop.
While some automated emails may seem robotic or impersonal, using them makes your communication more personalized and engaging . The data says so. Automated emails and Autoresponders have significantly higher open and click rates than regular newsletters.
Source: GetResponse Email Marketing Benchmarking Report in Italy
Here are some examples of email campaigns that you armenia phone number list can make more effective with a marketing automation tool :
Thank you email
Welcome Email
Order confirmations or shipping info
Feedback collection survey
Product Review Request
Recommended products
Latest news from the blog
Happy Birthday Email
Discover the tool for doing Email Marketing Automation
Marketing Automation for Social Media and Online Advertising
It goes without saying that marketing automation can help with all other digital marketing activities, from social media management to online ad planning.
You could use marketing automation workflows to help you with content planning or to automate postings , so you can reach your target audience even outside of office hours. Many marketing automation software also offer features for centralized management of multiple social media accounts and for automating responses to comments or DM messages.
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