What is employee advocacy in concrete terms?

[sharminakter]

That's the number of employees in France . Of course, this number includes both employees and business leaders. Now, imagine that all these people are talking about their company on social networks. Can you imagine the uproar and especially the potential impact on e-reputation for the company concerned?

Social climate, HR policy, brand image, sales… this communication technique is ultra powerful and yet very little used by French SMEs. A look back at a communication phenomenon that is still too underestimated.

Context of employee advocacy
A phenomenon that is not new. If we go back a little, employee advocacy started in the 40s when movie stars advertised on TV. Over the years, employee advocacy (understand brand ambassador program) has taken more place in our environment to the point of being part of the communication strategies of large groups such as: Crédit Agricole, Caisse d'épargne, Vinci, Groupe Renault…

It is a concept that aims to rely on the voluntary employees of turkey telegram data a company to relay the word of the latter on their personal communication channels (often these are social networks). In this way, the employee becomes an ambassador for his company and allows it to amplify its message to the audience of his employee.

Let's take an example: A company has 100 employee ambassadors who each have 500 people in their network. Now let's say they ask them to share 10 posts over 1 month. In this configuration, we could reach a potential audience of 500,000 people.


employee advocacy
Source: sociabble.com
Do you understand better why I said that this technique can be ultra powerful? You will tell me yes but not everyone has 100 employees in their company.

[xylanth]

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