AI Chatbot to Search Products Online

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Another feature of product search websites that is gaining traction is the use of AI-enabled chatbots. AI-enabled chatbots are automated systems that can converse with users by mimicking human conversation. Thanks to the integration of generative AI, they become like virtual assistants that can recommend and find the products you are looking for, offering images, links, and information about a particular product.

The study shows that in Italy these tools do not seem to be very well known yet, with only 18% declaring to have used them.


Although habits in the rest of Europe seem to be france number data , these technologies have a great margin of opportunity. 80% of respondents in India have used them to find products while shopping online, while 50% of Brazilian respondents and the vast majority of these users intend to use them again in the future to facilitate their searches.

Business advice:
There are several forms of artificial intelligence, each of which, if implemented correctly, can significantly help optimize various processes.

The Capterra 2023 Generative AI Study found that while many employees see the benefits of using generative AI at work, they are also aware of the challenges and ethical risks. If you are looking to implement generative AI tools like chatbots as part of your customer service strategy, it is important to consider the potential downsides and ensure the following:

Check the quality of the data: verify that the data produced by the AI is correct and truthful, sometimes the outcomes produced have an authoritative tone, but this does not mean that they are reliable. Especially when AI is used for customer-facing actions, it is important to ensure that the result is accurate and useful.
Create a specialized team: Having people dedicated to verifying the quality of each result helps confirm the accuracy of the data and reduce the margin of error.