Impact on Japanese e-commerce

[metoc15411]

Temu is known for offering very low prices, which could lead to further price competition in the Japanese market.

Existing retailers and e-commerce platforms may have to lower their prices to compete with Temu's.


The success of Temu may accelerate the entry of other overseas e-commerce platforms into Japan. If this happens, it will undoubtedly have an impact on the e-commerce websites of Japanese small and medium-sized enterprises.

This means more choice for Japanese consumers, but more competition for domestic businesses.

Non-branded products
The majority of items sold on Temu are unnamed or proprietary brands.

It is said that there is a high possibility that argentina whatsapp data famous brand products sold on Temu are counterfeit, but considering that the prices are so low, even if they are counterfeit, there are probably no customers who would complain about them.

As far as I can find on the Internet, there does not seem to be any reviews that suggest that the store sells genuine brand products.

Basically, most of the products are non-branded, so the quality of the products is likely to vary.

Temu Customer Reviews
Judging from the reviews online, on social media, and on the Temu website, many users seem to be satisfied with Temu's low prices, especially for household items and simple accessories, which are offered at very low prices.

It also offers free shipping for orders over a certain amount, and customers can return items within 90 days.

Temu's Marketing Strategy
Temu is expanding in various countries, and we will explain its marketing strategy in four points.

The first is online advertising, which we also use as small businesses.

Temu basically invests in advertising on platforms such as Meta, Google, etc. It has launched a large-scale campaign with approximately $2 billion in 2023 alone.

The second is event advertising.

They also buy big-ticket commercials for the Super Bowl, America's most-watched television event, and offer up more than $15 million in prizes and coupons.

The third is influencer marketing .

Temu is also actively engaged in influencer marketing using social media such as Instagram and TikTok.

One of its features is that it mainly employs micro-influencers to reach a wide range of people.

The fourth is gamification marketing.

Their smartphone app installation strategies are also completely different from those of Japanese companies.

That's gamification of app installs.

The app incorporates game elements, allowing users to earn discounts and coupons through games.

This is a strategy to popularize the installation of Temu's app among younger generations, such as those in their 20s.

Finally, let's make some predictions about Temu's future.

[xylanth]

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