Superplastic is one brand capitalizing

[tasnimsanika7]

Some brands have yet to even explore digital marketing or paid advertising because their community is so strong. They spend so much time [building] it that it drives the direct-to-consumer revenue.”

—Kimberly Smith, Founder, Marjani and Board of Directors, National Retail Federation

To build a community your existing customers want to stay connected with, define your purpose and have a shared vision that knits your community together. Position it as an exclusive club; a group of likeminded people who talk about the topics they’re interested in. Your products should naturally weave into those conversations.

on NFTs. Its president, founder and CEO, Paul Budnitz, says he has plans to build a australia phone number data brick-and-mortar store: “At certain times, you’re not going to be able to get in unless you’ve got one of our NFTs or tokens in your wallet.

“It’s the same thing with our website. There will be exclusive entry, things only you are able to buy. Because if you’re willing to make a commitment and join in with us, then we’ll make a commitment back to you.”

Hire a retention team
Community management alone is a mammoth task. Instead of dividing the task between customer support and marketing teams, give your all to community-building by employing a specialist retention team.

Val Geisler, customer advocacy lead at Klaviyo, tweeted, “Seeing more and more brands taking retention seriously and hiring for it in-house. LOVE this movement and I guarantee this will be a table-stakes role in every growing ecommerce company in the next 2-3 years.”

The best ecommerce customer retention strategies and tactics Define your ideal customer
Customers are unlikely to make repeat purchases if they’re not getting value from the product.

Get your marketing and retention teams on the same page. Build accurate buyer personas—based on data, not assumptions—to figure out the type of person most likely to enjoy your product. Execute marketing campaigns that speak to that specific persona.

[xylanth]

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