Deliver It’s A Silly Notion

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Your Brand Is Not A Know-it-all; It’s A Friend, Colleague, Or Helper On The Same Journey. Widen And Deepen The Value You That The Butter Provider Must Develop A Deep, Emotional, Intimate Relationship With Its Customers. It Is, After All, Butter. But That Doesn’t Mean It Shouldn’t Provide Some Level Of A Relationship.

For Example, No One Needs A Deep, Meaningful Relationship With colombia phone number library Amazon. Yet, They Have Built A Stronger Connection With Audiences That Become Prime Members By Providing An Entire Streaming Entertainment Platform. Any Brand Can And Should Ask How To Expand Content Experiences By Offering Something Different To Widen And/or Deepen Audience Relationships.



Create New Operating Model And Roles Fostering Those Broader And Deeper Relationships Requires You To Hold Attention Over A Longer Time Than Any Ad Or Marketing Campaign Provides. It Requires You To Treat Owned Media Experiences With The Same Importance As Your Product Or Services. As Such, Demand For Editorial Product Managers Must Rise.