Advantages of Google Tag Manager

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Google Tag Manager is very advantageous from two perspectives: productivity and website script management.

Next, understand why you need to start using this tool right now!

Increased productivity
The marketing professional's routine is already very busy, whether with the strategic part or with operational demands.

Adding scripts to websites is one of the tasks of these belgium telegram data professionals, but it can be quite complex if it does not have the support of a performance tool . In this sense, Google Tag Manager presents itself as a productivity solution. After all, it optimizes this demand.

For the marketing team, having to constantly work on the website code can be an extra task that doesn't even make sense. Passing this on to IT is also not the best idea, since the department also has many demands.

Therefore, by automating commands, GTM relieves both sectors and generates productivity!

Monitoring of various metrics
Data is a solid basis for companies to make decisions and monitor their performance on a daily basis. When it comes to Digital Marketing, this is no different. After all, there are countless numbers that can and need to be monitored within the activity of a user who visits a given website.

This monitoring helps to generate more precise marketing actions, get to know the target audience better, understand the consumption profile and make strategic changes.

Strategic marketing performance
Given the planning and results, a company will have different approaches to its marketing actions over certain periods.

Strategies are typically defined based on sales performance, user engagement, and the company's needs to improve these and other results.

Each strategy, however, requires different types of monitoring and follow-up. In this context, tags will serve companies in a personalized way and will be tailored to what marketing teams intend to achieve, considering their objectives.

More than anything, Google Tag Manager helps you manage your scripts based on a solid marketing strategy.

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Expand opportunities in actions
In general, marketing is always looking at improvements it can make to its internal channels, that is, where it receives its users in inbound strategies.

Changes to the website are a possibility to make it more suited to what the public expects, always based on their consumption habits and, mainly, their navigation.

This tracking of what the user does on the website also generates a database that helps to understand, for example, which products they are interested in. From there, it is possible to generate external actions.

How to create an account in Google Tag Manager?
There's no secret to getting started with GTM. Just like any other Google platform and service, you first need to have an account on the platform. If you already have a Gmail account, you can use it to get started with the service.

Go to the Google Tag Manager page, log in with the same Analytics account, and then start the setup by entering your company name. After that, you can customize your container, which will store all the rules and tags you use on your website.