Pages like pricing, checkout, terms and conditions, and returns are your money pages. They’re too important to be left only to self-service. If the customer feels insecure or hesitant, they won’t buy.
That’s why engaging them at these crucial points of their journey can make or break the deal. Offer to answer questions and provide extra information to reassure them it’s safe to do business with you.
SaaS marketing automation makes it easier to capture lead information. From there, you can continue to nurture the relationship later on.
Embed a lead capture form on your website, integrate it with your CRM, and watch the leads roll in. All you need is to connect your form builder and your CRM software. Or better yet, your CRM software might offer a built-in signup form builder.
Here’s how you can use SaaS marketing automation for smarter lead generation:
5. Multichannel customer journeys
SaaS marketing automation is the best way to deliver seamless customer experiences. This involves mapping out multichannel touchpoints to guide leads through your SaaS products.
Imagine that a lead downloaded your ebook. If they bahrain mobile phone numbers database later see a relevant ad on social media, you’ll have created a personalized experience.
Slack also integrates with different business tools,
3.
When choosing a marketing automation tool, look for the following features:
API access: robust APIs that allow for easy integration with third-party applications.
Pre-built integrations: a library of pre-built integrations with CRM systems, email marketing platforms, analytics tools, and other essential software.
Data syncing: tools to map and synchronize data between the marketing automation service and integrated systems.
Further reading: The Best B2B Marketing Automation Platforms to Use in 2024
Best marketing automation solutions for agencies by use case
Digital marketing agencies can use a variety of tools to streamline marketing operations. We’ve put together a list of automation solutions for tasks that marketing agencies handle most often.
