If you are also interested in how you can develop an online business on SaaS platforms, let's consider the main methods of promotion, in particular on the Shop-Express platform .
In short: what is a SaaS platform?
SaaS (software as a service) is ready-made software services, on the basis of which websites are formed. The peculiarity is that the online store is provided to you as a service: you pay for its use on a subscription basis, receiving cloud access, all the necessary services for connection + maintenance. The advantage is that you do not need to develop software and spend huge money on its support.
Next, we will tell you what to do to promote an online store on a SaaS platform.
Promote your online store through SEO
SaaS platforms provide the necessary technical capabilities for search engine optimization of pages, namely:
adaptive design;
fast page loading;
setting up correct forwarding;
robots.txt file settings;
404 pages;
creating meta tags;
Sitemap.xml settings.
In addition, the Shop-Express platform has integration macedonia phone number library with ChatGPT for automatic generation of page meta tags. This significantly saves the time and effort required to manually create meta tags and ensures their compliance with modern search engine requirements. But you can always edit the generated meta tags if necessary.
Run Google Ads
You can systematically get customers searching for your products through Google paid advertising. SaaS platforms should provide easy integration with Google Shopping and Google Ads to simplify the process of launching ads.
For example, on Shop-Express you can create a data feed in one click and upload product information for your ads. These feeds will be updated in Google Merchant Center automatically: any changes to your catalog (adding new products, changing prices or availability) will automatically be reflected in your Google Shopping ads.
Grow through social media
Social media is a lead generation channel, an online store is a sales tool. The two make a great tandem for development in e-commerce. For many niches, a strategy of finding and attracting the attention of the audience on Instagram and Facebook with subsequent interaction through an online store works.
To build an effective funnel with an online store and social media on a SaaS platform, use the following tools:
Facebook Pixel Connection . If you install a pixel on your site, it will track user actions after interacting with your ads on Facebook and Instagram. This helps optimize advertising and increase its effectiveness. At Shop-Express, the system by default implements everything necessary to set up Facebook Pixel for e-commerce.
Integration with Instagram and Facebook Shopping . You can upload your products from your store catalog to Facebook and Instagram catalogs.
Targeted advertising . Use detailed targeting settings to engage your target audience. Targeted advertising allows you to spend your advertising budget effectively and achieve maximum results.
Work on returning customers
Use remarketing to remind customers about products they viewed but didn't buy. Or offer other products and discounts to those who have already purchased from you. The platform provides access to analytics that allow you to track the effectiveness of your remarketing campaigns (impressions, clicks, conversions, and other key metrics).
How to set up remarketing:
Email campaigns . You can create automated campaigns that send customers abandoned cart reminders or personalized offers based on their behavior on the site. The Shop-Express platform, for example, supports integration with popular email marketing services such as MailChimp.
Dynamic Remarketing Facebook Ads . Use Facebook Pixel to create remarketing campaigns on Facebook and Instagram.
Google Dynamic Remarketing. Show specific products that a customer viewed on your website in Google. On Shop-Express, a feed for Google dynamic remarketing is generated automatically, and the standard functionality of the online store implements event scripts to register product viewing by a user.
Present your products on marketplaces
Integrations with marketplaces such as Rozetka or Prom.ua open up additional sales channels for your online store.
Yes, Shop-Express has tools for easily uploading products from the catalog to marketplaces in one click. Then you can manage orders coming from the store and marketplaces from a single admin panel - this simplifies the order processing process and reduces the time spent on their administration.
Summing up
Using all the available promotion opportunities on the SaaS platform, you can significantly increase the visibility of your store, attract new customers and increase sales. When choosing a platform, be sure to pay attention to the list of pre-configured integrations and functionality that will make the promotion process more convenient and accessible. An equally important feature of SaaS platforms is the flexibility that allows you to connect new services or your own systems for more effective marketing.
