Brevo and SendGrid. Both have reliable delivery, GDPR compliance, and scalable options for high email volumes.
2. Brick-and-mortar businesses
Mailjet is beginner-friendly with a straightforward interface, ideal for basic transactional email needs without technical setup.
3. SaaS companies
HubSpot and Brevo provide great CRM integration, marketing automation, and customizable workflows, which work well for SaaS businesses focused on nurturing customer relationships.
4. Startups
Brevo and Mailgun offer affordable plans and scalability. Brevo is a versatile choice with marketing integration, while Mailgun is suitable for tech-heavy teams needing custom API flexibility.Looking for bahrain telephone number data transactional email inspiration? We’ve put together 15 transactional email examples to show how these routine messages can add real value to your email marketing strategy.
Transactional emails, like order confirmations, payment receipts, password resets, etc. tend to see high open rates. They reach customers when they're paying attention, making them a prime opportunity to strengthen your brand.
Check out these transactional email examples for ideas on turning simple updates into meaningful interactions. With a few smart changes, you can use every message to engage and build loyalty with your customers.
What is a transactional email?
15 common transactional email examples
How to send transactional emails (and why Brevo helps)
What is a transactional email?
A transactional email is an automated email sent to someone based on a specific action they’ve taken — like an order confirmation, password reset, or shipping notification.
Unlike promotional emails, which go to a large email list, transactional emails are personal and tailored to one person. They keep things running smoothly by delivering useful information to a customer in real time.
But here’s the thing: a lot of businesses see these emails as a box to check rather than a chance to connect with customers. When that happens, transactional emails end up feeling dull and out of sync with the rest of the brand.
When well done, these email messages can add personality and consistency to your brand, making them as impactful as your marketing emails.
What makes a good transactional email?
Before we get into examples of types of transactional emails, let’s quickly go through what makes a good transactional email.
