Who can post reviews and comments?
An expert employee or salesperson who guides people between competing products.
A blogger who expresses independent opinions.
An editorial staff member on a news or other publishing website.
Real or potential users and buyers.
What can an optimal feedback form contain?
Text form. Specifically for entering the text of the review. Do not allow reviews to be less than 100-150 characters, as such reviews are of little use.
Rating. Setting a rating for a particular product or service solves the problem of quickly perceiving an overall rating. The average rating value helps users make a decision.
Images: Create the ability to upload images so that reviews are supported by visual facts.
Advantages and disadvantages. Such information alone can provide an additional opportunity to evaluate the offer.
Authorship. Name, nickname, social media profile, etc. Personalizing the review is very important for users, as it allows users to understand that the review is from a real person.
Author status. For example: buyer, employee, blogger, dealer, partner, etc.
Experience: author's age, period of use, etc.
Follow these best practices to help people find your review pages on Google search and other Google platforms:
Evaluate from the user's perspective - write less subjective information and more objective facts about products and services.
Demonstrate that you are knowledgeable about what you are reviewing —show that you are an expert. Write about how you used the product or service. Include photos or videos if possible.
Provide evidence: visuals, audio, or other references to your own work experience.
Share quantitative metrics on how something measures up in different performance categories. Dimensions, weight, quantity, power, etc.
Explain what sets you apart from your competitors. Do a little comparative analysis with other products and companies.
Cover comparative things to consider, or explain what might be best for certain purposes or circumstances.
Discuss the advantages and disadvantages of something based on your own original research. What exactly has this or that product or service helped you with? How exactly?
Describe how the product has evolved from previous kuwait phone number resource models or releases to provide improvements, solve problems, or otherwise help users make purchasing decisions.
Focus on the most important decision-making factors based on your experience or knowledge (e.g. price, fuel economy for the car, ensuring safety of use, purchase conditions, etc.).
Describe key product design choices and their impact on users, beyond what the manufacturer says.
Add links to other useful resources (your own or from other sites) to help the reader make a decision.
Include links to multiple sellers to give the reader the option to buy from the seller of their choice.
State why you recommend buying from a particular place. When recommending something as the best overall or the best for a specific purpose, state why you think it's the best, supporting it with first-hand evidence.
Make sure there is enough useful content in the listings. Even if you have separate detailed reviews of something, still pay attention to ensuring that the listings have enough useful information for the user to make an informed decision about using a certain service or purchasing a certain product.
Also, see Google's position on affiliate programs. Reviews often use affiliate links, so if someone finds a review helpful and clicks on the link to make a purchase, the reviewer receives a commission from the seller.
Reviews can be a great resource for people when making decisions. When writing reviews, focus on the quality and originality of your reviews, not their length, and follow as many of the best practices above as possible. This will provide the most value to those who read your reviews.
Sources where you can read more information:
Article on Google website " How To Write High Quolity Reviews "
Article on the SEO.UA blog here " Search engine optimization of the site "
The article " Secrets of website promotion: 100 life hacks of website promotion "
