When you know your target and their issues well, you will be able to focus on the discussion and the knowledge you want to bring them . Yes, communicating about your business is not just about selling your products or services. You must bring value to your ideal customer before they make a purchase. And that involves the right message !
Ask yourself what you would like to convey to korea whatsapp number data them and what you would like people to say about your company. It is important to know what you want to say and then think about the best way to do it. Defining your message will help you find the different editorial lines for your communication channels . Because yes, you also have to adapt your message to the platform you are using. We do not communicate in the same way through a blog article or on Instagram for example.
But the good thing is that you can get different messages across depending on the channels you use.
For example, on my Instagram account I tell my life as an entrepreneur without filter while on the blog where you are I will rather give you advice on (eco)communication and techniques to make your communication more eco-responsible. Two channels, two messages, two different objectives.
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And what are your goals?
I told you at the beginning of the article. Communication is not there to make you look pretty or to make you look good. It is a tool that will allow you to achieve your goals ( combined with other techniques of course, forget the idea that having only an Instagram account is enough to develop your business ).
It is therefore essential that your communication is in line with your development objectives . Each content you create must have a goal, as simple as triggering discussions with your target. If you are about to publish content without having any idea why, do not publish it. Each of your communication actions must be thought out according to your objective(s). Otherwise, you will communicate in the wind, waste time and energy to obtain no results. And that is not what you want, is it?
When building your communication strategy, take the time to write down what your goals are (keeping in mind that they must be SMART ) in the short, medium and long term. This will help you adjust your communication actions .
