What does website optimization usually include?
Identifying errors and flaws in the site code
Recommendations for site structure
Audit errors and alerts in Google Search Console
Fix robots.txt and .htaccess as needed
Monitoring the implementation of recommendations after an SEO audit
Detecting "broken" links on the site
Error and alert monitoring
Detecting 4XX and 5XX errors
Checking the correctness of domain gluing
Checking the relevance of pages according to search queries
Identifying empty product lines without a description
Identifying products without ratings and reviews on the page
Checking the clustering of the semantic core
Check canonical, href lang and other parameters
It is necessary to understand that direct correction of the site code is often not included in the optimization complex from SEO agencies. This is due to the fact that the CMS of the sites can be different, the projects can be written in different programming languages and with different code quality. For direct correction of the code, for example, improving the parameters PageSpeed, CLS, LCP and others, it is better to involve separate site developers or have an inHouse team.
Optimization of HTML, CSS and sites on various CMS
First of all, you need to pay attention to optimizing the page code, namely improving the HTML code, DOM structure, the quantity and quality of the code, including according to W3C (so-called validity), JS, CSS, removing unnecessary JS and CSS. This can directly affect such parameters as the site loading speed according to TimeLine, as well as parameters in PageSpeed Insights (LCP, FID, CLS, FCP, INP, TTFB, etc.). All this affects the perception of your website by search engines.
For many CMS, such as WordPress, Joomla, Drupal, OpenCart, Magento and others, there are a sufficient number of ready-made optimization solutions, various plugins and modules that allow you to optimize the page code and site structure for search engine promotion. Therefore, it is best to set the technical task for companies taking into account all these nuances at the development stage.
Website advertising optimization is internal and external site optimization that can directly affect site conversion and analytics. For example, site speed, display of elements on mobile devices, working out goals in Google Analytics and other points. We recommend setting tasks of this kind right away. when creating a website.
Prices for website search engine optimization
The price depends on the selected services, the size of new zealand phone number resource the site, as well as who immediately after the SEO audit implements corrections to the content on the site and the code of the files. The cost of optimization may also depend on the CMS of the site, the programming language and the state of various site parameters. Therefore, in order to find out how much search engine optimization costs in your case, it is better to contact SEO specialists and developers of your site for an estimate. High-quality optimization can hardly be inexpensive. Therefore, first think about ordering this service from someone.
Mobile website optimization
Optimizing websites for mobile devices does not directly affect the promotion of websites in search engines, but it affects the quality of the site’s perception, behavioral factors and page conversion. More than half of website traffic now comes from mobile devices. That is why it is important that the site is optimized for mobile phones and tablets. Mobile optimization is also sometimes called responsiveness. It is worth paying attention to the fact that GSC has a special section where site quality parameters are tracked. Therefore, Google definitely takes into account the convenience of sites for mobile devices.
High-quality promotion of a website online is hardly possible without mobile optimization of the website. The best technical optimization of your website allows you to achieve better results in positions, traffic, leads and sales. Every agency and website owner should strive for optimal indicators. It is necessary to understand that for this you can use different tools.s
