Technical tasks and content writing are of great importance for the promotion of sites in search engines. Because of this, attention should be paid to a significant supply of correct tasks to copywriters. In this material, we have collected some notes and examples of what should be indicated in the TOR and articles, what quality the content should be. Let's figure it out together.
What quality should the content produced by a writer be?
Uniqueness of at least 90%, preferably 100% for website promotion of any kind;
All keywords, of course, are used in the text at least once in a given form;
Key queries are used in headings;
Thematic keywords are also used. Keywords can be used with additional prepositions / grammatical form can be changed (so that keywords are grammatically correct and sound natural);
The density of keyword groups is set at 3%;
The article is NOT written in one continuous paragraph;
The structure is clear and logical;
Each paragraph should ideally contain 3-4 (up to 5) sentences;
The facts and examples in the article are supported by informative panama phone number resources screenshots, up-to-date charts, graphs, etc.
Bulleted or numbered lists are mandatory;
There are no grammatical, spelling, punctuation, or stylistic errors.
Avoid writing in the first person.
Example of a technical specification:
Blog page
Number of characters: 3000-5000 characters
Topic: Promotion in regions and cities of Ukraine
Keywords:
Main:
website promotion in the regions
regional website promotion
promotion in Ukrainian cities
regional search engine promotion
Additional:
Writing content has many other nuances. The main one is solving the problem of the user who got to the page. Also, if the page is not just informational, but has to sell something, then the text should have triggers and UTP. You can learn more about these concepts in our blog , as well as on the YouTube channel about website promotion from SEO.UA. We will only mention a small list of triggers that should increase conversion on websites.
List of triggers that may be in your text and TOS: