People were randomly divided into two group

[mahmud220]

With a sample of 1,512 respondents, it consisted of a simple procedure. . Each group was presented with a product with an identical description and customer reviews, but in one group it was additionally labeled as “crowdfunded”. The research question was how much people were willing to pay for a given product. And the results are really interesting. Respondents who considered the product to be crowdfunded would pay up to 21% more money for it than those who had no information about the funding source. In the next phase, the authors of the study compared how people react to different types of funding strategies, and in this case too, crowdfunded products were the most attractive (compared to those founded thanks to a loan, investors, etc.).

The study offers two possible explanations: A crowdfunded product is perceived as higher quality – it has successfully gone through a public collection, people must like it, and that's why I want it too. People think that by supporting crowdfunded products, they will reduce discrimination against startups in the market. The following experiments supported Brazil Mobile Database this explanation. Customers rated a crowdfunded product as 13% higher quality than an identical item financed by venture capitalists. At the same time, 68% of them believed that their purchase decision would support market equality. Is crowdfunding for you? The findings of the study described above have the potential to transform crowdfunding from a despised funding style into a superior marketing strategy .

Does this mean that, in addition to stickers talking about recyclability, sustainability, gluten-free, eco-friendliness, and affordability, there should be another one on product packaging that says crowdfunded ? Yes and no. You will benefit the most from the aforementioned trend if : you are a B2C company, does your product have a social or cultural impact (are you renovating a historic pub or fulfilling the dream of a niche group – for example, by remaking their favorite childhood game), is your goal significantly pro-social (do you intend to help people in a certain area, disadvantaged social groups, etc.)