What is their lead tone of voice?

[mahmud220]

You can also find out how your competitors and their articles are doing in Ahrefs in the Top Pages tab. You can immediately see what position and keyword they are showing up for in searches, what other keywords appear in the article, and how much traffic the article is getting. Then compare the information you have obtained with your website and look for what you could improve, for example, whether it would be possible to expand the blog to include lifestyle topics, add categories for better orientation, improve the graphics of the articles, etc. Creating a publishing plan step by step After a detailed analysis of the given segment and your content competitors, the next step is to create a publishing plan. It is important to note that you do not have to go into depth in all analyses, it is important to gain insight into the relevant field and be clear about where you want to go.

Review your keywords and competition First, look at the Bulgaria Mobile Database data you have collected, such as keyword analysis, content gap analysis, and competitor analysis. Then you will have an idea of ​​what content you can include in your plan and choose at least the basic topic areas. 2. Create a mind map and try brainstorming Brainstorming is a perfect method to save time, as more heads know more and together with other copywriters and content specialists you will come up with much more. In addition, in a relaxed atmosphere you will be better able to think "out of the box" and come up with interesting and novel ideas. If your colleagues or specialists are not available, try creating a simple mind map. Draw individual topic areas on it and assign more specific forms to individual articles.

At that point, you can let your imagination run wild and write down everything that comes to mind. You can edit it later in the creation process. 3. Start creating a publishing plan Once you have organized the data you have collected and all your ideas, you should have: thematic areas, specific article topics, suitable keywords for individual topics, proposals for relevant categories, publication date proposals. Next, start writing down individual topics in your publication plan and immediately assign keywords to them that you will optimize your articles for (ideally at least 3, but there can be more). Keep in mind that you are still based on the data you have collected (through keyword research, content gap analysis, etc.),