1. Set a goal
To make effective advertisements, the most important thing is to establish the goal of the activities of the company you run on the Internet. Advertising goals may vary depending on the business, but you can often talk about certain universal categories such as:
increasing brand awareness,
increase sales,
increasing market share.
Online advertising has both short-term jamaica mobile phone number and long-term goals. A long-term goal is – for example – building brand awareness, generating traffic and sales.
However, there are times when a campaign must work quickly and bring real benefits as quickly as possible (for example, during promotional campaigns).
How to choose an advertising target - an example method
2. Define your target audience
This is a key element that has a real impact on the choice of action strategy.
With detailed audience information, you can find, reach, and focus your efforts on specific audiences – people in your area, a specific city, a country, or with specific needs. Without overpaying for too broad an audience. You can also tailor each creation to a selected audience, to address topics that are closer to that group and to evoke the desired emotions.
3. Consider where your audience is
At this point, it is worth focusing on creating personas. They will help you get to know your customer better and will tell you where to look for them. Personas simulate different people participating in the purchase cycle of a given product or service. Their number usually depends on the complexity of the offer and the planned recipient base. This involves “fictionalizing” the profile of your potential customer. Its purpose is to ensure that the messages and actions adopted are tailored to your target group. Creating a persona includes their motivations, problems, hobbies, channels visited, and demographic information such as a short biography, age, gender, marital status, and profession.
