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Think about who your clients’ customers are. Business-to-business companies may have different needs than business-to-consumer brands. Telemarketing companies must also understand the industry to ensure proper training to maximize their chances of creating a return on investment for their customers. Product line companies can often sell multiple solutions to the same customer, although that customer may only be interested in one or two of your primary products. Each product has unique dialogue and a unique sales pitch. Some potential customers are best segmented based on the product or service they are seeking to purchase.
