Marcin Kalkhoff, strategist and author of the branddoctor.pl blog
In theory, a strategist employed by an agency should receive every brief and every order that comes from a client and transform them into an internal document . In addition, the strategist has a role in every tender that the agency participates in. In practice, this is physically impossible, so they only get those that are "larger" or those that, for example, include a large campaign, or when the client expects some change.
Let's assume an ideal situation - every brief goes to the namibia phone number material strategist. In such a situation, he should be given some time to prepare internal agency documents, such as a creative brief. Then his role is to tell the teams responsible for implementation about it. At the end, there is a check whether the generated ideas and concepts are in line with the client's brief , as well as to prepare and deliver an introduction and conclusion, or a few strategic sentences during a presentation to the client.
marcin-kalkhoff-strateg
Marcin Kalkhoff, strategist and author of the branddoctor.pl blog
Maciek Sznitowski, strategist, author of the blog brandoholik.pl and the podcast Markotworstwo
I think a typical day for a freelance strategist is very laid back . Projects last 2-3 months, so tasks and activities are spread out over time . You can plan your calendar well in advance and stay on top of it.
I receive very few emails or phone calls every day because I am not drawn into the operational grind. I remember working in an agency, so I really appreciate the fact that today I can work as an independent strategist.
My day is divided into several large blocks, and sometimes I only have one large block planned, which means I devote several hours to one topic. Deeply delving into a topic requires time and peace. Such order and lack of rushing is essential in this case.
