7. Podcasts as new spaces of authority
In 2024, together with Datum, we conducted a study on CEO presence netherlands phone number material on social media and found that many leaders prefer longer, more reflective formats, such as podcasts , where they can develop their ideas in greater depth. This format, especially on YouTube, will continue to grow, becoming a fundamental channel for brands and leaders looking to establish credibility.
8. Consolidation of email marketing
According to research from NP Digital, 28% of marketers will increase their email marketing budget, driven by growing email lists and the need for a stable communication channel that drives sales. Email marketing will position itself as a key trend due to its ability to offer direct and reliable communication in a digital landscape increasingly affected by changing social media algorithms.
9. AI-powered inbound marketing
In a world where everything moves so fast, going back to basics can make all the difference. Automating personalized contact, nurturing relevant leads , and strengthening inbound strategies will be revitalized practices with the support of AI. These tools optimize and empower more human connections at every stage of the journey.
Trends are not a 'passing fad' or mandatory rules to follow. They represent guidelines that offer a vision of where the market is heading. For these trends to be useful, it is key to understand them in depth, interpret them and turn them into strategies that drive brand growth.
