What is a Quiz Landing Page?
The landing page of a questionnaire contains a short test of 4-5 questions and a contact form at the end. The goal of this tool is to help a potential customer make a decision, participate in the process and leave a purchase order.
Quizzes have higher conversion rates than traditional single-page landing pages. namibia telemarketing The reason is that quizzes motivate potential participants. These users are more likely to participate compared to those who are not motivated and who are asked to leave their contacts on an unknown web page.
Why do questionnaires produce more clients?
Sense of contribution: This is based on the fact that if a user puts time and effort into a certain solution (product), it will be difficult for them to reject any result they get. If your customer answers 5 questions, it will be difficult for them to drop everything and give up at the last step.
Fear of missing out: This effect involves the fear of missing out on something or missing out on an opportunity. Contests work on this principle: Customers submit their contact information so they don't miss out on a discount by answering questions.
Confirmation of assumptions: At the end of the questionnaire, you can display the results before the contact form appears. For example, recommend a product or service based on the answers a user has given. They will be more inclined to buy from you because you have built a good level of trust with them. After all, the user themselves answered the questions and confirmed what seemed right to them.
Anatomy of a landing page
Below, we will explain what this simple and effective marketing tool consists of.
Want to try it out? Follow the link and create your quiz for free!
Home page of the questionnaire
At this stage, the potential customer will see a header, an image, company details and a single button that leads to the questions. By giving website visitors a single option, everything becomes easier and conversions increase.
What can be customized
The margins (left, right, center).
Place a video or gif instead of the image.
The header: It should convey the reason why the user would be interested in answering the questionnaire: For example: "Answer these 5 questions to find an apartment" or "Choose your perfect suit in 5 questions."
Subheading: Should reveal additional value: "At the end of the questionnaire, you will find the right bass for you and a 15% discount."
Buttons: "Start", "More information", "Next", etc.
General identification information (if necessary).
Company logo and name, so visitors know who is presenting the questionnaire.
The questions
Questions are the most important part of a questionnaire. It is recommended to choose simple formats to stimulate visitor participation and generate positive emotions. There are 9 such formats in the builder; some of them can be seen below.
Choose a response format that appeals to the buyer.
Add explanations to clarify why these questions are being asked, or suggest what answers you expect to see.
Customize the targeting of the next question based on the answer to the previous question. For example, when answering the question "Are you male or female?", present an additional set of questions for men and a completely different set of questions for women.
The results of the questionnaire
You can set the quiz results to be displayed before or after the contact form. You can also skip this part and send it via email.
Configure how test results are displayed based on responses.
Set results based on how many points a user scored on the quiz.
Experiment with showing results before/after/not showing results.
The contact form.
At the end of the questionnaire, give users the opportunity to leave their contact details to access a special offer or receive a discount.
Think carefully about what you offer: the participant must have a compelling reason to leave their contacts.
Reinforce the value of your contact form and offer bonuses for responding to the questionnaire such as catalogs, price lists, gifts and offers.
Only request the contact information you need to simplify the process for the customer.
Do your customers use messaging apps? Ask them to leave these contacts instead of the usual email and phone number.
