So knowing that emotions directly influence belize mobile phone numbers database consumer purchasing decisions (yes, emotions are more powerful than information when it comes to getting people to buy), you can consciously use visuals to transform your sales pitch from just another sales pitch to a personal offer. But don't make the mistake of thinking that any image will work.
When trying to attract potential leads, focus on relevance, quality, and variety. Try to use a combination of product photos (screenshots), original graphics, data visualizations, and images that show your team, customers, or ambassadors. And don't forget to get it all harmonious—you can do this by hiring a professional to take all the photos or using presets to achieve the look you want.
Minimize Risk There are two reasons why SaaS sales leads often go unanswered. First, there’s the fact that every B2B purchase (mentioned above) needs approval from at least half a dozen people before it can happen. Second, the value offered in sales pitches is rarely enough to discourage potential customers from trying a new software solution.
Now, to overcome the first of these two hurdles, you need to do your homework and do your best to get your pitch in the right inbox, but the second is much easier to overcome. One of the most effective ways to increase conversions in any industry is to minimize risk .
