As a retailer, you can be present in your customers' lives with QR codes that easily trigger an interaction. You can print these QR codes on business cards, brochures, magnets, and even credit cards or electronic wallets. They are also easy to place on your website, and on product boxes or labels.

The QR code may contain in its encoding information for personalized tracking or access to a certain menu or service within a bot or contact center.
Another important point to consider for omnichannel retail is retargeting: people are increasingly distracted. There are many daily stimuli and it is easy to leave a purchase "on hold" because something else distracted or attracted us. How can we recover those customers or prospects who have left their shopping cart half-finished in the middle of a time-bound promotion? Or those who left their cart "half-finished" for several days?