We Are Social 2022 Report
As we mentioned, this report includes details about Covid-19, which has affected the whole world, in a different way than other We Are Social reports. During this period, our digital habits have changed a lot along pakistan mobile phone numbers database with all our habits. We can see this very clearly in the latest report created with contributions from Hootsuite.
We Are Social April 2020 Report
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When we look at the report in general, we are talking about the evaluation of 7.77 billion data. There are 5.16 billion unique mobile devices, 4.57 billion internet and 3.81 billion active social media users.
Number of Social Media Users Increased
In order to analyze this situation more accurately, we will need to dig a little deeper, of course. Globally, active social media users, in other words, the social media usage rate, has still not exceeded 50%, but it is very close. We think that this situation is due to the Covid-19 process. This rate was at 42% in the January 2019 We Are Social report.
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There is actually nothing much to explain here, in general there is a serious increase in all metrics. What caught our attention the most was of course the increase in the number of mobile phone users of 128 million. As we mentioned above, there is an increase in the number of 304 million social media users, which is exactly what it should be during this period when we are staying at home.
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As none of us will be surprised, the time we spend on screens has increased. We are fixated on all screens, from television to smart watches. Detailed research conducted by GlobalWebIndex reveals that people all over the world are spending much more time on their digital devices due to the coronavirus. In addition, the increase in television is not very surprising, but can be supported by Netflix data. It is possible to see in GlobalWebIndex data that Netflix traffic has reached an all-time high during the coronavirus period. In short, there is not much worthwhile data other than our predictions. We Are Social has only proven our thoughts with this study.
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There has been a serious increase in digital activity lately, both for work and for socializing. We are using all the tools that we can use to communicate with the outside world intensively at the moment, and this rate seems to increase exponentially. Webinars, business meetings, and even interviews have now moved to the online environment.
There is a topic that we are personally curious about in this process; internet infrastructure. As the usage rate increases, we feel like the bandwidth is starting to fall short. Our feelings find numerical correspondence with the data we will share below. Internet speed has decreased in many countries, and our country seems to have been affected by this decrease.
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Which Sites Are Trending During Covid-19?
Which websites increased their traffic during this period, which websites users visit more, are frankly another issue that everyone is curious about. The We Are Social April 2020 report provides a compilation that sheds light on this issue. According to this compilation;
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Meanwhile, YouTube's surpassing of Facebook continues to make people say, "Facebook is finished, it is dying."
Google Search Trends During Covid-19 Period
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We think the most striking points on this list are EBA and ZOOM . We were already predicting that Coronavirus and Coronavirus long tail queries would be trending, but ZOOM, which made a serious leap in this period, and EBA queries originating from our country seem to have made a difference.
What Content Are People Interested In During Covid-19?
We have come to the topic that our colleagues are really curious about. During the coronavirus period, many brands continue to do different things on different platforms. Visionary brands acted early and responded quickly. However, some institutions seem to be late. So, which content do users show the most interest in during this process? We can see this very clearly in the table below.
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One of the points that caught our attention is actually the “How to” videos. We can say that these are the most preferred content by brands in this period. Apart from this, reruns of popular series are of course consumed a lot in our country and in the world. Aşk-ı Memnu has been broadcasted again and again for I don’t know how many times. The interesting thing is that it is still watched with the same excitement. Apart from this, we can say that one of the other new habits that have entered our lives is live concerts and conversations, where celebrities are leading the way in starting a trend. Almost every brand is currently wondering what to do and broadcast live, because the target audience is expecting this now. We think that serious revisions have been made in brand communication in this period and those who have not attended should definitely review their communication strategies.
